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Alternative Meats
We are proudly Celebrating 21 Years of Alternative Meats
21 Years of passion and always striving to provide exceptional quality products
with superior customer service.

Alternative Meats started from the passion of a dynamic duo, Rachel & Jeannie. Their original experience of the British Meat Industry began in the world of Ostriches and this interest in an unusual meat extended originally to a comprehensive range of exotic Alternative Meats which included Wild Boar and Game, South African Game and Antelope, Kangaroo and Crocodile.

The girls first met in the Nineties, working with Rachel’s father in the British Ostrich Industry, and then in 2001 they formed their own Company, Alternative Meats Ltd. The business plan was to extend the product range to include Wild Boar from Cornwall, and British Wild Game and Venison, sourcing from local shoots in Shropshire and Cheshire. When Foot and Mouth was announced on their very first launch day, all of these products immediately became almost impossible to source in the UK and the girls were forced to react rapidly and look further afield – hence bringing in Antelope and Ostrich from South Africa. This proved successful for a number of years and resulted in a high profile for the Company, with the girls appearing on Ready Steady Cook with Ainsley Harriott, Good Food Live on Channel 4, and many guest appearances on BBC Radio 4, plus of course the publication of their Cookbook, The A – Z Exotic Meats published by Harper Collins.

However, everything began to change when Rachel and Jeannie became interested in British Rose Veal, in the first half of the Noughties. The predicament of British Dairy Farmers, who were in the dreadful situation of having to cull bull dairy calves when they were born, inspired them to put in a lot of work raising public awareness about eating British Rose Veal, and they are still selling this product 15 years later. Other Artisan producers, also searching for a route ot market, approached the girls to get their products off the ground, and this was particularly true of Ifor Humphreys in Montgomeryshire who first met with the girls in about 2010, and described his vision for Welsh Wagyu Beef. This is now the flagship product of Alternative Meats and has been the key that has opened the door to supplying some of the most well known Michelin-Starred Chefs of Great Britain, including celebrity chefs such as Jamie Oliver, Heston Blumenthal, and Michelin-starred Chef Gareth Ward from Ynyshir Restaurant and Rooms, who remains a great friend. They were delighted to find themselves supplying Matt Worswick on the popular TV Programme Great British Chefs, and watched him rise to Michelin-Star status as one of their customers.
Alternative Meats Ltd
The Butchery
Home Farm
Combermere
Whitchurch
Shropshire
SY13 4AL
01948 871200




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